8:30 a.m. – Registration Opens
9 a.m. to 5:30 p.m. – Conference Sessions
5:30 p.m. – Cocktail Reception

Final Program

9 a.m.
Welcome Address

Bo Andersen, President and Chief Executive Officer, Entertainment Merchants Association
Devendra Mishra, Chief Strategist, MESA and Conference Co-Chairman, GameSupply

9:15 – 9:45 a.m.
The Business of Video Games
As the largest U.S. player in the retail sector specializing in videogame and PC entertainment software, GameStop provides their perspective on the overall industry, recapping 2009 and looking forward to the future. This keynote address will also take the opportunity to set challenges for advancement and greater efficiencies in the supply chain for interactive entertainment.
Introduction: Bob Geistman, Senior Vice President, Sales & Marketing, Ingram Entertainment and Chairman, EMA
Tony Bartel, Executive Vice President, Merchandising and Marketing, GameStop

9:45 – 10:15 a.m.
EMA Operations Committee: Publisher Executives’ Progress Report

With a growing number of successful formats (both console, PC and handheld) and a widening of the customer base, the supply chain challenges are intensifying. The session will present industry initiatives of standadized packaging and sustainability, and explore adoption of best practices.
Sarah Garrison, Product Launch Manager, Microsoft
John P. Quinn, Executive Vice President, Worldwide Operations, Warner Brothers Interactive Entertainment

10:15 – 10:45 a.m.
Networking Break

10:45 – 11:30 a.m.
Facing Forward: The Future of the Video Game Industry

A panel comprised of the industry’s most respected research firms will premier some their latest findings in the video game sector.  Presentation topics will include the threat to packaged goods by digital distribution, how gamers’ buying habits have changed during the “Great Recession” and a forecast for sales and other trends for 2010 and beyond
Moderator: Jesse Divnich
, Vice President, Analyst Services, EEDAR

Colin Sebastian
, Senior Vice President, Equity Research, Internet and Interactive Entertainment, Lazard Capital Markets
Nick Williams, Director, Gaming Insights, OTX Research

11:30 a.m to 12 p.m.
Manufacturing Responsiveness for Profitability: Call to Action in Turbulent Times

Maximizing customer satisfaction at retail, under conditions of dynamic game development cycle, customer demand uncertainty, capacity constraints, retail information availability, sustainability of the environment, and value-added services, remains a formidable challenge as well as an opportunity for replicators and the industry. This issues and answers session will attempt to remove the kinks in the supply chain through a collaborative and proactive approach in a first party manufacturing environment.
Moderator: Theodore X. Garcia, Media & Entertainment Lead, northhighland

Sven Deutschmann, Chief Executive Officer, Arvato Digital Services
Stephan Corti, Senior Vice President, Worldwide Sales, Technicolor
Paul Scott, Executive Vice President, Sony DADC Americas
Brad Springer, Chief Financial Officer and Treasurer, JVC America

12 – 12:30 p.m.
Packaging and Distribution: Transformations for Meeting Retail Demand
In a consumer-centric marketplace with an unpredictable and volatile demand of a plethora of SKUs, best practices for packaging and distribution of video games will be addressed by the panelists. Transformative opportunities of consolidation of shipments, postponement of inventory, optimization of warehousing and transportation, procurement of packaging materials, and enhanced usage of POS data will be some of the strategies to be discussed.
Moderator: Karen LaBombarda, Director, TMG Associates

Mike Davis, Vice President, Purchasing, Ingram Entertainment
David Ginsberg, Vice President, Operations, Navarre Corporation
Daniel Lax Vice President, Business Development, Clear-Vu
Ron Novotny, Executive Vice President, Global Sales and Business Development, Cinram

12:30 – 1:30 p.m.
Networking Luncheon

1:30 – 2 p.m.
Synchronizing the Hardware and Software Supply Chains: It Is No Game!

The synchronization of the hardware and software supply chains of a video game become a unique operational challenge considering the long lead time and high cost of game development, increasingly shorter life cycles and retail marketing strategies. The trials and tribulations of such endeavors will be presented.
Owen Roberts, General Manager, North American Operations, Entertainment and Devices Division, Microsoft

2 – 2:45 p.m.
Retailing Business Models: Variations on a Theme

Video games are sold, rented and traded at retail – both in stores and on line.  Even kiosks are selling and trading video games.  What’s the future for these varied business models?  Leading retailers will offer their insights.
Moderator: Mark Friedler, Publisher, Industry Gamers

Tony Gillette, Senior Vice President, Retail Operations, Play N Trade
Joel Resnik, Director, Games and Consumer Electronics, Redbox
Chris Woodbury, Demand Planning Senior Manager – Video Games Team, Best Buy

2:45 – 3 p.m
Working and Making Money in the Digital World

Capgemini and In-Stat will share the results of their collaborative report entitled “Digital Entertainment Transformation” and further discuss how the digital entertainment revolution will affect the video gaming ecosystem over the next 3 to 5 years. This presentation outlines key findings of the report, identifies the timing and scope of the impacts of digital entertainment transformation, and outlines the value chain segments as well as the influence of devices, device manufacturers, and consumers.
Gerry Kaufhold, Principal Analyst, In-Stat
Russ Pearlman, Principal, Media & Entertainment Group, Capgemini

3 – 3:45 p.m.
Digital Supply Chain: Ubiquitous Delivery, Monetization and Content Protection

Developing, testing and deploying a game is a considerable process that requires partners to communicate effectively through not only the production process but also through the product lifecycle.  How do these many elements work closely together to strengthen their respective company’s bottom line?
Introduction: David Perry, Chief Executive Officer and Co-Founder,

Moderator: Russ Pearlman, Principal, Media & Entertainment Group, Capgemini

Roy Bahat, Chief Executive Officer, IGN
Tony Bartel, Executive Vice President, Merchandising and Marketing, GameStop
Zeb Fitzsimmons, Director, Business Operations, Xbox LIVE, Microsoft
Neil Haldar, Industry Consultant
Thomas Moran, Senior Director, Media and Entertainment Markets, Savvis

3:45 – 4 p.m.
Networking Break

4 – 4:45 p.m.
Protecting Content in the Video Game Supply Chain

As pre-release content moves through the production process there are increasing opportunities for physical and digital piracy. This presentation highlights key strategies in the industry for identifying and preventing leaks and/or theft throughout the interactive entertainment supply chain, from game develpment through physical delivery.
Introduction: Martin Porter, Executive Director, MESA and CDSA
Spencer Mott, Global Chief Information Security Officer, Electronic Arts
Matt Sprague, Director of Sales, BayTSP

4:45 – 5:30 p.m.
Waging a War on Stock-Outs

Multiple perspectives will be brought to bear on collaboratively enhancing execution in the last 100 feet at retail which impacts inventory accuracy, stock-outs, effectiveness of promotions and receivables reconciliation, ultimately determining profitability and customer experience.
Moderator: Cheryl Wiebe, Consulting Partner, National Media, Entertainment and eBiz Practice, Teradata

Rocco Cavella, Director, Category Management, Activision
Bob MacDougall, Vice President, Logistics, GameStop
John Sullivan, Industry Consultant
Patricia Vessey, Director, Supplier Integration, Best Buy
Nick Williams, Director, Gaming Insights, OTX

5:30 p.m.
Raffle Give-Away (PS3, Wii and Xbox 360!) and Cocktail Reception
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